Gotham Gal: First Growth Panel

On December 12, 2012 By

7 December, 2012 by Joanne Wilson – Ed Zimmerman chairs the legal tech group at Lowenstein Sandler. Ed not only legally represents many companies in the tech industry he also does a little angel investing on the side, has a passion for wine and brings entrepreneurs together to learn, greet and network (via First Growth […]

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December 5, 2012 via RFP Connect – OpenFin (a First Growth Venture Network graduate) announced the launch of OpenFin Desktop. The new technology empowers financial services firms to deploy high-performance, interactive trading applications using HTML5. HTML5 is displacing technologies such as Adobe Flash and Microsoft Silverlight that have been widely used to develop many trading […]

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November 27, 2012 via Ad Age by Jason Del Rey – What’s on the Wall Street Journal’s wish list this holiday season? A real e-commerce business. As a start, the Journal this week opened a shoppable holiday gift guide in the WSJ Select section of its site, where it plans to center future commerce initiatives […]

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November 29, 2012 via Business Insider by Brazen Life – So, you wanna be an entrepreneur. You’ve got a great idea, and you’re ready to take the leap. But there’s one more question to answer: should you add a social mission to your plan? Social entrepreneurship, where for-profit companies have some component of charitable giving […]

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November 21, 2012 via TechCrunch by Rip Empson – Holiday travel season is underway, and, though it comes with the promise of turkey hangovers and time spent with loved ones, it also means having to endure high gas prices, inclement weather, traffic and crowded airports. GateGuru (a First Growth 2009 Fall Vintage Graduate) is releasing […]

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November 21, 2012 via Wired Magazine by Sarah Mitroff – Blame it on Amazon, or on our increasing need to have everything work as fast and conveniently as our smartphones do, but subscription services boomed among consumers and the startup set in 2012. Sending some piece of fruit or bottle of wine at a regular […]

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November 5, 2012 via TechCrunch by Leena Rao – OrderGroove, a startup that allows brands to create subscription and membership commerce, has raised $7 million from Fung Capital USA, with additional investment from Lerer Ventures, Legend and SWaN Ventures, Allegro Venture Partners, Bee Partners, as well as former CEO Raul Vazquez and NEW Corporation’s […]

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Nov 1, 2012 via TechCrunch by Rip Empson – If you don’t live in New York City, you may not have heard of LocalVox. But the startup, which aims to simplify local marketing for small businesses and publishers, is beginning to take off. Headquartered in the Big Apple, the startup initially focused its efforts in […]

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November 1, 2012 via New York Times by Candice Rainey – LAST year, Liz Corry, a product manager for an e-commerce site who lives in Pittsburgh, realized she needed to do something about her sprawling stockpile of beauty samples. She emptied two drawers in her bedroom dresser and transplanted roughly 600 Lilliputian tubes of moisturizers, […]

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October 24, 2012 via New York Times by William Grimes – ABOUT 90 minutes into a high-speed scouting expedition through the artists’ studios of Gowanus, Brooklyn, Alex Tryon paused. In a small subdivided studio taking part in an annual event known as the Gowanus Open Studios Tour, her eye fixed on some acrylic paintings of […]

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Spring 2011 Vintage Spotlight: With $2 Million In Fresh Funding, FanBridge Buys DamnTheRadio

January 18, 2011 Fan “relationship management” service FanBridge recently closed a $2 million Series A financing and already completed its first acquisition of Facebook fan management startup Damntheradio. Super angels Jeff Clavier (SoftTech VC), Chris Sacca (Lowercase Capital Capital), and Dave McClure seeded FanBridge with $350,000 in March, 2009. They are all back in this $2 million round via SoftTech VC, Lowercase Capital, and 500 Startups, respectively. Joining them are First Round Capital, Founder Collective, Grape Arbor VC, and Alex Zubillaga.

FanBridge helps bands, artists, sports teams, and even small businesses and brands manage their fan base through opt-in emails and sophisticated analytics. It manages 90 million fans via email alone… More at TechCrunch

For more on FanBridge, its founders and investors check out their profile on CrunchBase

Fall 2010 Vintage Spotlight: Marketing Makeover – How Birchbox Sells Benefit, Kiehl’s, Marc Jacobs, and More

From Fast Company January 26, 2011: Birchbox aims to help the $52 billion beauty business learn which free trials become full-size sales.

Hayley Barna, 27, and Katia Beauchamp, 28, are getting stronger. “Every 10 new customers, one push-up,” Barna says. Those push-up relays in the duo’s fuchsia-strewn New York office may soon be daunting: Birchbox, their subscription-based e-commerce company, has grown to 5,000 members in four months, and roughly 50 people join each day.

For a $10 monthly subscription, Birchbox sends consumers a box of deluxe-size samples from brands such as Benefit, Kiehl’s, and Marc Jacobs. Samples — whether given away in department stores or mailed with magazine subscriptions — have long been a staple in the beauty business, mostly because women like to test products before purchase… More at

You can learn about Birchbox’s funding and investors at TechCrunch

Fall 2010 Vintage Spotlight: BaubleBar Raises $1.1 Million From Accel, Founder Collective, Lerer Ventures, And Grape Arbor VC

December 03, 2010 via TechCrunch By Eric Schonfeld – Today, Jewelry flash-sale site BaubleBar officially launched. Previously known as Eight1six, BaubleBar offers fashion jewelry at deep discounts for limited periods of time. The company was founded by Daniella Yacobovsky and Amy Jain, two recent Harvard Business School grads who previously worked in investment banking. The New York City startup also raised $1.1 million in a series A financing led by Accel Partners. Founder Collective, Lerer Ventures, and hedge fund “fashion maven” Julie Macklowe. (FGVN editor: Angel fund Grape Arbor VC also participated)

It competes with other flash-sale sites like Gilt, ideeli, and HauteLook, which sell a broader array of apparel and accessories, including jewelry. But by focusing only on jewelry, BaubleBar hopes to distinguish itself. (Last year, Ideeli raised $20 million and HauteLook raised $31 million earlier this year)…  More at TechCrunch

2009 Vintage Spotlight: Legolas Media

Legolas Media offers sellers opportunity to leverage their data in display marketplace says CEO Arnstein in interview: What problem is Legolas Media solving?

YA: We are looking to address two main challenges:

  • The growing publisher concern and friction created by the current methodologies for trading audiences
  • The need for a holistic buy-side audience management platform that will provide both audience auditing and the ability to leverage readily available data assets. These assets include the unique buyer historical campaign data as well as the available 3rd party data in the market.

More on the business model at on Legolas Media

Legolas Media closed a $5M funding round on March 16, 2011 more at The Street.

Checkout their CrunchBase profile for more background information. Legolas Media investors include Greylock Partners, Valhalla Partners, and Blumberg Capital.

2009 Vintage Spotlight: Challenge Post

ChallengePost, a public platform that enables social problem solving, announced in September of 2010 the launch of, a site that gives citizens free access to participate in Federal government challenges and solve them for prizes and recognition. There are over 35 challenges from more than 15 agencies on the new platform.  ChallengePost will work closely with government agencies such as the USDA and HHS to promote and publish more challenges that take on health, science, and design issues, among others.

A USDA challenge Apps For Healthy Kids offered $60,000 in prizes to create innovative, fun and engaging software tools and games that encourage children directly or through their parents to make more nutritious food choices and be more physically active.

Challenge Post was one of the startups in the First Growth Venture Network inaugural 2009 vintage.  More on Challenge Post funding, team, and investors can be found at Venture Beat or browse their latest news.

2009 Vintage Spotlight: Zeevex purchased by Prepaid Payments leader InComm

InComm, the $10 Billion leader in sales and marketing of prepaid products and innovator of transaction processing, has as of March 9, 2010 acquired Zeevex, the first open virtual currency provider and digital content microtransaction thought leader. An integral component of InComm’s digital content strategy, the Zeevex acquisition will enable InComm to leverage the strength of its prepaid gaming vertical with Zeevex’s virtual currency platform creating a powerful tool for consumers of all ages to discover and purchase their favorite digital content.

Zeevex was one of the startups in the First Growth Venture Network inaugural 2009 vintage.  You can learn more about Zeevex including their funding, team info, and investors at CrunchBase.

Fall 2010 Vintage Spotlight: Plizy

Have you ever wanted to just relax and watch some videos, without necessarily knowing what you want to watch? Say there’s nothing interesting ‘on demand’, and none of your favorite TV shows are on. What should you do? You could go online, but there are so many videos and sites, it’s impossible to know where to start. Plizy is the solution to that problem.

Plizy learns who you are and recommends videos based on what you like. Our unique, patent pending recommendation engine builds an “entertainment graph” using your existing graphs (including Facebook and Twitter). We already know what you want to watch, and we find you video content we know you’ll enjoy.

So sit back and relax, with Plizy.

2009 Vintage Spotlight: MeeGenius Brings Children’s Ebooks to Multiple Platforms including Google TV

From By Audrey Watters / April 9, 2011 3:00 PM
Despite the increasing popularity of e-books, children’s literature – particularly picture books – has been slower to go digital. There are a number of obstacles in the way, most obviously the emphasis on colorful illustrations alongside the words. As many e-readers have black-and-white screens and as many formats focus primarily on digitizing the text, you’re unlikely to find a great selection of children’s e-lit in e-bookstores (although that is changing)…
MeeGenius is available across platforms: the web, iPhone, iPad, Google Chrome Web Store, and Google TV. Yes, Google TV. Park, a father of preschool age twins, says that he would often do development on the product on a large screen in the living room, and his children came to see books as just “another channel” on TV.