Mark Wachen, Managing Director
Autonomy Optimost

Mark Wachen is the Managing Director of Autonomy Optimost. Wachen founded Optimost, the company that pioneered multivariable testing and optimization on the internet, in 2001 and served as its CEO up until its acquisition by Interwoven in November 2007 (Interwoven was then acquired by Autonomy in March 2009).

Prior to Optimost, Wachen worked for seven years at Sony, overseeing a wide variety of Internet initiatives. Wachen was CEO of Indimi (Internet Direct Marketing Intelligence, Inc.), a company majority-owned by Sony. In this role, he spearheaded the acquisitions of InfoBeat, AdTools, and DailyRating. Prior to Indimi, Wachen was Vice President of Online Ventures for Sony Music, where he directed many online initiatives, including Sony Music's investments in Spinner (acquired by AOL for $300 million), and the launch of the Sony Music Online Website in 1994.

Wachen graduated summa cum laude from Dartmouth College and has an MBA from Harvard Business.

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