Dayna B. Grayson

Dayna Grayson, Principal
North Bridge Venture Partners

Dayna B Grayson of North Bridge Venture Partners is a an Executive Committee Member of First Growth Venture Network

Dayna Balcome Grayson, Principal at North Bridge Venture Partners, specializes in Digital Media. Her investment career follows operational success in product design and management.

Dayna Grayson actively invests in companies seeking to change the way the Internet is used to deliver and monetize consumer services. Most of her North Bridge investments have been made at the very early stages. Trust and partnership are the best ways to start an investment, she believes, “The biggest disruptive bets start early when you have almost no data. It is the entrepreneur’s ability to make decisions in the face of this that gives him or her an advantage.”

Dayna started her career in product management roles and has a deep passion for conceiving, designing and bringing new products to life. “I love talking to consumers and identifying solvable problems. This is where new opportunity appears.” She has led investments such as Awareness, Currensee, and Viximo, where she served as the CEO during 2009. All of these companies are pioneering new monetization methods for social media.

Before joining North Bridge in 2006, Dayna led new product development efforts at Blackbaud [NASDAQ: BLKB], the leading global provider of software to nonprofit organizations. She managed products throughout their life cycle as the company grew to over $130 million in revenue and completed a successful public offering. Previously, Dayna was a consultant at Cap Gemini Ernst and Young where she led product design on efforts that pioneered the development of large scale applications on web-based platforms. She started her career as an early employee at Eye Response Technologies – a company that was spun out of research at the University of Virginia’s Systems Engineering department – where she helped commercialize breakthrough gaze-tracking technology.

Dayna is active in the start-up communities in Boston and New York, and mentors entrepreneurs through various organizations. She is also on the board of the Independent Film Festival Boston.

Dayna has a BS from the University of Virginia in Systems Engineering and an MBA from Harvard Business School.