Susan is the Founder and CEO of Practically Green, an early stage start-up that helps people live greener and healthier by using technology and social networking to educate, motivate and recognize people for making green changes in their lives.
Previously, Susan spent nine years at The New York Times Company, most recently as senior vice president, digital for Boston Globe Media, where she ran Boston.com, one of the largest news and information sites on the web.
Susan joined The New York Times in 1998 as director of marketing for NYTimes.com. She left the company briefly in 2000 to co-found and serve as President for Abridge, Inc, a start-up that did data-mining on email and instant messaging to improve collaboration and identify patterns and trends. Abridge was backed by leading venture firms and companies, including Venrock Associates, Allen & Company, EMC & Sun Microsystems.
Susan rejoined The Times in 2002 as Vice President of Circulation Marketing for The Boston Globe and led design and implementation of a state-of-the-art campaign management and customer relationship management system and process. She was promoted in 2005 to Vice President, Consumer Marketing taking leadership for consumer public relations and brand marketing for The Boston Globe and Boston.com. In 2006, she was promoted the Senior Vice President, circulation and marketing and added market research, product development & licensing, and distribution services to her responsibilities. Under her tenure, circulation profitability grew significantly, e-commerce and product revenues grew rapidly, and a strong focus on the customer was infused, using innovative research methods, into strategy and product development processes.
Susan began her career as a management consultant, working for the same leadership team at three different firms, including Alexander & Alexander, Mercer Management Consulting (now Oliver Wyman) and APM.
Susan received her MBA from The Amos Tuck School of Business at Dartmouth College, where she graduated as an Edward Tuck Scholar; she also holds a BA in Government with high honors from Wesleyan University and is a candidate for a graduate certificate in sustainable design at the Boston Architectural College.
Susan serves on the board of the Center for Women & Enterprise, a non-profit that helps women start and grow businesses, and Inspiring Kids, a non-profit in New England that helps schools raise funds in a way that promotes environmental stewardship and social philanthropy.