Jeff Shelstad

Jeff, Founder and CEO of Flat World Knowledge, is a proud native Minnesotan, where they often make them with big, round heads. One potential company name pre-Flat World Knowledge was Round Head Ed. Jeff’s main passion in life, besides his beautiful family, is golf. Starting a new venture has not been kind to his game. Or so he maintains…

Jeff brings a 20 year successful record in higher education business publishing to the venture. He’s held positions of increasing responsibility in sales, marketing, editorial, and senior management. Jeff has personally acquired some of the most successful business textbook authors in print today. Most recently, Jeff served as Editorial Director at Prentice Hall Business Publishing, a division with annual sales in the hundreds of millions. He had full P&L responsibility for the division, and managed a team of over sixty Acquisitions Editors, Development Editors, Media Editors, and Project Managers.

Jeff received his Executive MBA from Duke University in 2004.