Joanna O’Connell

Joanna, Senior Analyst for Interactive Marketing at Forrester, serves Interactive Marketing professionals and covers display marketing, search marketing, ad targeting, optimization, and measurement. She focuses specifically on marketer and vendor best practices in using display and search technologies and tactics as well as how to measure and improve results over time.

Joanna joined Forrester in July 2010.

Joanna has more than 10 years of experience in the interactive marketing industry. She started at Avenue A in New York and was a founding member of Razorfish’s ATOM Systems agency trading desk. Most recently, she ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns. Joanna has been a frequent panelist at industry events including OMMA AdNets and BlueKai, TARGUSInfo, and Nielsen data summits.

Joanna graduated from Vassar College with a B.A. in psychology. She was a member of Phi Beta Kappa and graduated with departmental and general honors.