Ben Kartzman, CEO Spongecell, has emerged as one of the leadings minds in the creation and management of highly usable software products through his experiences at Accenture, Morgan Stanley, Intel and several venture-backed Internet start-ups. He is a qualified expert in interactive advertising and possesses particular strengths in global team building and development.
As co-founder of interactive ad company Spongecell, Ben provides the strategic direction for the business and oversees its sales and marketing efforts. He lends his considerable insights and expertise to the Spongecell solution which helps convert engagement into participation by creating ads that flow into calendars, mobile devices, social networks and inboxes directly from the ad unit. By offering more options than just a click-through to move past engagement, Spongecell increases the yield from each impression.
Before founding Spongecell, Ben was director of product management at Guidester, Inc. (now Searchandise.net), an ad service company that helps advertisers increase ROI by better targeting customers with meaningful and relevant marketing messages. At the NYC-based start-up, he led the re-development and re-deployment of the company’s corporate Web site and successfully created affiliate relationships that yielded previously unseen sources of revenue for both the affiliate partners and the company itself.
Prior to Guidester, Ben worked at global management consulting, technology services and outsourcing giant Accenture. While there, he led the sale and delivery of high-value management consulting engagements for a number of Fortune 100 clients including Morgan Stanley. Ben’s efforts led to the quadrupling of the financial services company’s on and offshore teams and he was rewarded with a significant title and responsibility increase in less than a year.
Before Accenture, Ben was a senior consultant with Bridgeline Software. Within 18 months of joining, he increased the company’s sales by several million dollars and helped build cross-functional teams that created next-generation portals for global clients including The Bank of New York.
Ben graduated with honors from Carnegie Mellon University with a double major in Information & Decision Systems and Human-Computer Interaction. He was awarded the prestigious Merck & Company, Inc. Fellowship and the Capital One Scholarship.