Beth Ferreira

Beth Ferreira, is currently the founder of Startcraft and is a consultant and advisor to early-stage companies. Prior to Startcraft, Beth was Vice President of Finance and Operations and an early employee at Etsy, Inc. the leading online marketplace for all things handmade.

Prior to joining Etsy, Beth was a member of the investment team at Flatiron Partners, working closely with Fred Wilson, Jerry Colonna and Bob Greene. During her tenure, she supported the partners as the portfolio grew to 57 investments. She has also held positions at The Boston Consulting Group, advising media, consumer and technology clients on critical strategic and operational challenges and began her career as an investment banker in the financial sponsor coverage group at Union Bank of Switzerland. Beth holds a bachelors degree from the University of Pennsylvania and an MBA from the Wharton School. You can also find her blogging at