December 17, 2012 via CNBC – You can say it’s beauty by mail. In exchange for a subscription fee ranging form $10 to $20 a month, members of the hot beauty retailer Birchbox (a First Growth Venture Network Graduate) receive a curated box of luxury beauty samples every month.

When you’re ready, you can buy full-sized products directly from Birchbox. There’s also editorial content and social media wrapped around the products and how to use them.

“We’re both a marketing partner and a retail partner,” said Katia Beauchamp, one of the company’s co-founders. She made the comments on CNBC’s “Squawk” Monday.

And the company has branched out to male consumers. Birchbox for men launched in the spring and costs $20 a month. Birchbox for women runs $10 a month.

Suppliers have been providing samples to Birchbox as a way to reach potential, long-term customers. Suppliers offer the samples as a marketing expense.

“Birchbox is actually the first way where they can track the ROI (return on investment) and and get those samples in somebody’s hands in a targeted way,” said co-founder Katia Beauchamp. “We’re both a marketing partner and a retail partner,” she said. Read more at CNBC


2 Responses to CNBC: Forget the Mall Get Your Beauty Fix Delivered

  1. Lisa says:

    I think this is a GREAT and very innovative, creative idea. Some of the best things I never try because I hate to shop and I never try anything new.

  2. Allan says:

    This works incredibly for their company and the retailers.