November 1, 2012 via New York Times by Candice Rainey – LAST year, Liz Corry, a product manager for an e-commerce site who lives in Pittsburgh, realized she needed to do something about her sprawling stockpile of beauty samples. She emptied two drawers in her bedroom dresser and transplanted roughly 600 Lilliputian tubes of moisturizers, eye serums, lip glosses and other miniature promises of reinvention.

“I had to go to Ikea and buy organizers just to keep them in place,” said Ms. Corry, 27, who spends around $200 a month on beauty-sample subscription services like Birchbox [a First Growth Venture Network Graduate], GlossyBox and Julep (which specializes in nail polish), and reviews each tissue-swaddled package delivered to her to doorstep on her hobby blog, My Subscription Addiction. “I totally got hooked.”

Read more at the New York Times

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